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Search engine optimization (SEO)
...also known as search engine positioning (SEP) and search engine marketing (SEM), is the art and science of increasing your website's visibility in the major search properties across a strategically defined set of keywords and phrases that apply to products or services offered on your site.
Traditional search engine optimization services include the following: keyword research and selection, meta tag development and implementation, linking strategy development and implementation, directory listing development and submission, Web page submission and campaign results reporting.
Why You Need It?
The potential for companies marketing their products, services or information online is enormous. The Web is growing at an exponential rate. There are currently in excess of 5 billion Web documents, increasing at a rate of roughly 7 million per day. Every day, Web users utilize the major search properties to launch over 400 million queries for products, services and information solutions. So unless you’re doing something to make your website appear more visible than the millions of others competing for attention, that site is no more prominent than a single star lost among a vast universe of content.
A recent survey conducted found that search engines beat all other media in driving visitors to websites, with 77 percent of Internet users employing search engines to find websites. Furthermore, 78 percent of users will abandon their query if the first three (3) pages of results do not yield an answer to their question. Even more amazing, fully 33 percent of users believe companies found in top search results are a major brand in their specific product/service category -- indicating that top rankings transmit brand equity. So your website must be found prominently within the search results of all the major search properties in order to capitalize on the behaviors of people searching for product or service solutions online.
You want qualified visitors streaming to your website, and you want them to take specific actions such as requesting information, downloading a demo or coupon, subscribing to your newsletter, looking up the nearest store location, or actually ordering a product. You demand a positive, measurable ROI on your Internet marketing investment. we are a leading provider of complete search engine marketing solutions designed to accomplish those goals. We have a full-time in-house staff of over 60 search engine marketing specialists who provide a complete array of search engine marketing services including:
search engine optimization
paid inclusion management
pay per click management
website analytics
website conversion management
Contact us to learn more about how we have helped our clients with SEO.
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