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| What do you do about ROI...? In our experience, we've found that calculating the ROI upfront is critical to the success of interactive investments — it keeps everyone focused on the right customer and business objectives. Online Marketing ROI Calculators
Online investments should be held to the same standards for financial returns as other investments, whether they be in brand-building, product development or information technology. In fact, online development often has characteristics of all three of these other types of investments. That's why analyzing interactive investments can be complicated -- one project can affect many different functional areas and business units. We believe the best approach to calculating Return on Investment (ROI) is to start by identifying the benefits - both for cost savings as well as revenue growth: Interactive projects typically have many components or features, so you not only need to develop an ROI for a project overall, but features should be similarly prioritized in order to develop the right roadmap and roll-out plan. Through this process, you can identify how specific features and services will be used by employees or customers. This is critical to understand how technology will integrate with your work processes and workflows, which is an important component to documenting real savings or improvements. |