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| Partners
Alliances should be positioned within the strategic efforts and goals of each firm. Alliances are driven by both offensive and defensive factors. Offensive alliances include focusing on accessing or creating markets, defining or setting indsutry standards, anticipating, preparing for new developments and preempting market access from competition. Defensive alliances concentrate on protecting or solidifying an existing market position. In our firm, alliances are formed to facilitate learning. Learning may involve gaining access to innovative new technology, marketing and production expertise. Our main outcome of this approach is to speed time-to-market or access to technology. Contact us to become our partner: info@dialogconcepts.com  
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