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Online Marketing Consulting
Online Marketing is a very cost effective, high response, and opportunistic medium for communicating with customers. Online Marketing executed correctly, will pay huge dividends to a business.
However, Online Marketing executed poorly can be worse than not marketing to you customers at all. Why? Every business works extremely hard at developing a brand, an image, a customer experience and ultimately, a customer relationship; for it is customer relationships that will enable a business to grow and prosper. Implementing poorly designed marketing strategies, choosing the wrong solution, falling into any one of the many online marketing pitfalls, can reap havoc on the customer experience and could potentially sever the business relationship.
With over 30 years of combined Online Marketing experience helping many small, medium and large companies like yours develop and implement successful Online Marketing Programs.
Online Marketing Vendor Implementation Services
Definition of strategic program implementation objectives; Data Integration, Content Management, Workflow and process definition
Project Management Services; project schedules, status reports, crisis management, etc
Liaison between vendor, IT, and marketing resources
Online/Offline Multi-Channel Marketing Campaign Management Services
Creative Development; Website to email design strategy & execution
Ad Placement, Media Buying, Search Engine Optimization
Strategic Marketing Services
Program Strategy, Program Assessment/Optimization
Online Marketing Testing Services
Segmentation, Analytics, and Benchmarking services
Search Engine Marketing
In the initial phase of a client engagement, we focus on paid search, particularly on Google AdWords and
Overture Precision Match campaigns. Building and managing these campaigns maximizes client exposure and
return for the time we spend. In addition, pay-per-click advertising quickly generates large quantities of
performance data at a very granular level, against which new media opportunities are modeled.
We maintain close relationships with all major search engines. This means that we receive intense training,
substantial account management support, and timely information on changes to guidelines and products.
Due to our years of experience and buying power, we also have close relationships with Google, MSN, Yahoo, FindWhat and over 20 other search engines.
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