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eMail Append Best Practices for Marketers
The following best practices and recommendations are summarized by Dialogconcepts. The practices have been developed by DMA and AIM (additional practices executed by DialogConcepts are included) to guide the appropriate practices for marketers seeking to extend their communication relationships with individuals in their database to the eMail channel. A broad cross-section of industries with in-depth expertise in eMail and database marketing participated in the development of this document.
Definition of eMail Append
eMail address appending is the process of adding an individual's e-mail address to that individual's record inside a marketer's existing database. This is accomplished by matching the marketer's database against a third-party, permission-based database to produce a corresponding e-mail address.
The eMail Append Practice
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